James Ferri

President

Jim Ferri, president, has extensive expertise in the development of imaginative tourism programs that have driven consumer and industry market share for a wide variety of clients. His strategic public relations plans have contributed to the financial growth of Fortune 100 and Fortune Global 500 corporations, foreign governmental tourism entities and numerous other public- and private-sector companies.

Ferri is the former Director of Public Relations of the Travel Division of Cendant Corporation, then the largest hotel company in the world; Director of Corporate Communications of Groupe Air France; Senior Vice President of Hill and Knowlton and Managing Editor of Travel-Holiday magazine. He has lectured on Destination Marketing at New York University (graduate) and on Hospitality Marketing at St. John's University and The George Washington University, been a keynote speaker for the California Travel Industry Association (CalTIA) and was co-producer of the international televised special “Salute to the French Bicentennial,” the first “official” television “birthday card” from one nation to another.

He authors the popular blog "The Trends in Travel and Tourism" and also edits the agency's newsletter "Marketing & Tourism Trends," subscribed to by several thousand tourism professionals worldwide. He is a member of the Board of Directors of the Travel and Tourism section of the Public Relations Society of America (PRSA).

In the international tourism industry his clients have included Tourism Ireland, Mexico’s Secretariat of Tourism, Fonatur (Cancun, Ixtapa/Zihuatenajo, Los Cabos, Loreto, Huatulco), Avis, CzechTourism, Polish National Tourist Board, Aspen and Vail, “I Love New York,” Tourism Malaysia, Hungarian National Tourist Office, Slovak Commercial & Tourist Office, the Tourism Authority of Thailand, KLM, Alitalia, SwissAir, Asiana Airlines, Air France, AeroMexico, The Leading Hotels of the World, Resort Condominiums International (RCI), Discover Dominica Authority, Government of Finland, American Express, and many others.

Non-tourism clients have included Rum Marketing International, Cendant Corporation, Nortel, Timestrip Plc, and the US Agency for International Development (USAID), among others.