Ferri & Partners' Destination Representation provides top-quality resources to tourism officials and executives worldwide.

In the areas of Marketing, Public Relations, Industry Support and Special Tourism Programs — including Cultural Tourism and Eco-Tourism programs — Destination Representation provides convention and visitors bureaus, tourism boards, resorts and hotels — virtually any tourism entity worldwide — with the marketing and communications “back office” support it may need but for a variety of reasons cannot maintain.

Ferri & Partners provides top-level support in the following areas:

Marketing
MICE marketing
Design and development of collateral materials
Special marketing programs
Advertising
Consumer / industry newsletters and e-newsletters
Web site design

Public Relations
Press release development and distribution
Development of speaking opportunities
Speech writing
Executive media training
Media tours
Ongoing strategic counsel
Development of marketing partnerships
Crisis communications

Industry Support
Development of travel agent sales guides
Educational seminars
Sales team training
FAM trip organizers
Sales presentations
Event management / trade show representation
Trade show displays and booth design

Special Tourism Programs
Cultural tourism / Eco-tourism
Special television productions
Bi-national cultural exchanges (museum exhibitions)

Office Representation
Call center operations
Fulfillment
Development of consumer / industry databases
Consumer and industry focus group

When Ixtapa/Zihuatanejo needed to differentiate itself from the competition and develop greater market share, we created a unique consumer and trade public relations campaign for this resort on the west coast of Mexico.

In an aggressive media campaign that targeted top travel, sport, lifestyle and food media, as well as syndicated TV shows, and through the hosting of high-profile special events at international forums such as ASTA's annual convention, we developed great consumer and trade attention for the resort.

The result — in a three-year period we increased media coverage 300+% and set the resort on a course to become one of the top resorts in Mexico.