 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
||||
In an affluent consumer market shaped by demographic and sociographic trends and driven by intense competition, Ferri & Partners molds public relations and marketing programs that build consumer demand. Whether the need has been to create an initial tourism identity, develop greater product market share, or change consumer and media attitudes following a crisis, our executives have been recognized for their strategic, innovative and dynamic approaches that provided the solutions clients require. Their current and past experience includes the development and implementation of distinctive and compelling strategies and campaigns undertaken for, among others:
|
||||
| ||
Using Social Marketing to Attract Affluent Travelers to Ireland Tourism Ireland asked us to quickly develop a publicity program to help increase both market share and tourism revenue among affluent U.S. tourists and cultural travelers, drive awareness, and bring to life the unique Irish experience while incorporating the country’s history and living culture.
Our
solution — we put some American travelers “to work for Tourism
Ireland.”
Based on entry forms submitted through Tourism Ireland’s website, three couples were chosen to become “podcasters” for the tourist board.
After traveling about Ireland recording their thoughts as well as the “sights” and sounds of the country, the winner’s recorded insights were edited for broadcast and then posted as podcasts on www.discoverireland.com, attracting more visitors to the tourist board’s website.
|
||
"Surviving in the Online Hotel-Review Environment"
by Greg Leddy Managing Director Ferri & Partners
Read article by clicking on the image above. (Requires Acrobat Reader. If you need to download Acrobat Reader click the link above.) |
||
