James Ferri, president, has extensive expertise in the development of imaginative tourism programs that have driven consumer and industry market share for clients throughout North America, Latin America, Europe and Asia. His strategic public relations plans have contributed to the financial growth of a wide variety of clients including Fortune 100 and Fortune Global 500 corporations, several foreign governmental tourism entities and numerous public and private companies.

He has been acclaimed for innovative marketing and public relations strategies, which have often woven together a variety of communications elements including the print, electronic and new media; local and international special events; syndicated television programs; and “made-for-TV” and Hollywood movies, the latter starring such celebrities as Tom Hanks, Morgan Freeman, and Melanie Griffith.

A former journalist, Ferri was the Director of Public Relations of the Travel Division of Cendant Corporation, then the largest hotel company in the world; Director of Corporate Communications of Groupe Air France; Senior Vice President of Hill and Knowlton and Managing Editor of Travel-Holiday magazine. He has lectured on Destination Marketing at New York University (graduate) and on Hospitality Marketing at St. John's University, and was co-producer of the international televised special “Salute to the French Bicentennial,” the first “official” television “birthday card” from one nation to another.

In the international tourism industry his clients have included The Leading Hotels of the World, KLM, Mexico’s Secretariat of Tourism, Cancun, the European Quartet (CzechTourism, Hungarian National Tourism Office, Polish National Tourist Board and the Slovak Tourist Board), Aspen and Vail, Ixtapa/Zihuatenajo, “I Love New York,” Fonatur, Tourism Malaysia, Alitalia, the Tourism Authority of Thailand and the government of Finland, among many others. 

Other clients have included American Express, Rum Marketing International, Cendant Corporation, Nortel, Cyberlock Data Technologies and Timestrip Plc. , among others.
__________________________________________________________

With more than 25 years experience in public relations and advertising, managing director Gregory Leddy is an expert in international and intercultural communications. He has managed multi-disciplinary programs in country marketing, tourism promotion and economic development and has broad experience serving corporate and government clients throughout the United States and Latin America.

On behalf of Mexico’s Ministry of Tourism he developed and implemented the global communications strategies and programs that helped position Mexico as a world-class tourist destination, promoting both the country’s variety of destinations and its tourism industry to key markets in the United States, Canada, Europe and Latin America.

Leddy is the former Director of Latin American Operations for Hill and Knowlton in New York, General Manager of Fleishman-Hillard's representative office in Mexico City and Senior Vice President of Fleishman-Hillard Latin America, based in Miami.

His clients have included such household names as Citicorp, Microsoft, Pepsi-Cola, Kraft, Anheuser-Busch, Procter & Gamble and Colgate-Palmolive, in addition to many others.

In the tourism industry his clients include Tourism Ireland, Sheraton Hotels, the Mexico Tourism Board, AeroMexico, Las Brisas Hotel, the Mexico City Tourism Authority, Panama, Acapulco and the Acapulco International Convention Center.


An American who has lived in the U.S., Mexico, Italy, France, UK, Venezuela and Argentina, he is fully bilingual in English and Spanish and fluent in Italian, French and Portuguese.

 
 

Over a twenty-year period Ferri & Partners senior executives designed and implemented global communications strategies that helped position Mexico as a world-class tourist destination, and tripled international visitor arrivals to the country. 

We actively enhanced the image of the country as whole, as well as its individual destinations, to key markets in the United States, Canada, Europe and Latin America.

Following the terrorist attacks of 9/11 we positioned Mexico as being “closer than ever,” geographically and emotionally, to the U.S. market.  Our proactive news bureau provided rapid response to critical situations, and managed monthly press trips and special TV and industry events.  In the midst of the worldwide tourism downturn, our efforts helped restore travel to Mexico to normal levels and increased tourism revenue by 5.4% in one year, while generating for the Mexico Tourism Board a return-on-investment of 68:1.

Following a strategy of diversification, our programs helped drive niche market segments including cultural tourism, ecotourism, adventure tourism and cruise travel, which grew by 35% in one year alone.