James Ferri, president, has
extensive expertise in the development of imaginative tourism programs
that have driven consumer and industry market share for clients
throughout North America, Latin America, Europe and Asia. His strategic
public relations plans have contributed to the financial growth of a
wide variety of clients including Fortune 100 and
Fortune Global 500 corporations, several foreign
governmental tourism entities and numerous public and private
companies. He has been acclaimed for innovative
marketing and public relations strategies, which have often woven
together a variety of communications elements including the print,
electronic and new media; local and international special events;
syndicated television programs; and “made-for-TV” and Hollywood movies,
the latter starring such celebrities as Tom Hanks, Morgan Freeman, and
Melanie Griffith. A former journalist, Ferri was
the Director of Public Relations of the Travel
Division of Cendant Corporation, then the largest hotel
company in the world; Director of Corporate Communications of Groupe Air France; Senior Vice
President of Hill and Knowlton
and Managing Editor of Travel-Holiday
magazine. He has lectured on Destination Marketing at New York University (graduate)
and on Hospitality Marketing at St.
John's University, and
was co-producer of the international televised special “Salute to the French Bicentennial,”
the first “official” television “birthday card” from one nation to
another. In the international tourism industry his
clients have included The Leading
Hotels of the World, KLM,
Mexico’s Secretariat of Tourism,
Cancun, the European Quartet (CzechTourism, Hungarian National Tourism Office,
Polish National Tourist Board
and the Slovak Tourist Board),
Aspen and Vail, Ixtapa/Zihuatenajo,
“I Love New York,” Fonatur, Tourism Malaysia, Alitalia, the Tourism Authority of Thailand
and the government of Finland,
among many others.
Other clients have included American
Express, Rum Marketing
International, Cendant
Corporation, Nortel,
Cyberlock Data Technologies
and Timestrip Plc. ,
among others. __________________________________________________________
With more than 25 years experience in public relations and
advertising, managing director Gregory
Leddy is an expert in international and intercultural
communications. He has managed multi-disciplinary programs in country
marketing, tourism promotion and economic development and has broad
experience serving corporate and government clients throughout the
United States and Latin America. On behalf of Mexico’s Ministry of Tourism he
developed and implemented the global communications strategies and
programs that helped position Mexico as a world-class tourist
destination, promoting both the country’s variety of destinations and
its tourism industry to key markets in the United States, Canada,
Europe and Latin America. Leddy is the former
Director of Latin American Operations for Hill
and Knowlton in New York, General Manager of Fleishman-Hillard's
representative office in Mexico City and Senior Vice President of
Fleishman-Hillard Latin America, based in Miami.
His clients have included such household names as Citicorp, Microsoft, Pepsi-Cola, Kraft, Anheuser-Busch,
Procter & Gamble
and Colgate-Palmolive,
in addition to many others.
In the tourism industry
his clients include Tourism Ireland,
Sheraton Hotels, the Mexico Tourism Board, AeroMexico, Las Brisas Hotel, the Mexico City Tourism Authority, Panama, Acapulco and the Acapulco International Convention Center.
An American who has lived in the U.S., Mexico, Italy, France, UK,
Venezuela and Argentina, he is fully bilingual in English and Spanish
and fluent in Italian, French and Portuguese.
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