Marketing & Tourism Trends is a popular international e-newsletter that highlights current marketing trends, especially as they relate to the tourism industry.

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Increasing Hotel Revenue

During a Crisis

 

When Fortune 100 Cendant Corporation was faced with a devastating crisis that threatened

the financial stability of the

corporation and its scores of subsidiary companies and brands,

we developed and implemented the crisis and communications strategy that helped increase revenue for its hotel division — which included such well-known brands as Ramada, Days Inn, Travelodge, Howard Johnson, Wingate Inns, Knights Inn and Resorts Condominiums International (RCI) — 17% in two years.