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In launching a new product or popularizing a new destination, communicating to luxury travelers or communicating in a crisis, producing market-driving cultural tourism programs or international televised special events, Ferri & Partners provides the synergy and creativity clients need to succeed. Creativity that builds consumer demand for individual hotels and world-renown chains…corporate “startups” and global luxury brands…airlines, hotels, resorts and associations…convention and visitor bureaus, national and regional tourism boards. We provide a broad range of expertise — in public relations, product marketing and branding, cultural tourism, special events and numerous other areas — to mold communications and marketing programs that increase top-of-mind awareness in the affluent marketplace: Public
Relations •
Product marketing • Crisis
communications Country and Regional
Branding Cultural Tourism Programs Product
and Property Launches / Special Events Crisis Management Development of Market Share Industry
Relations
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In a three-year period we helped reposition Air France from a “French” national carrier to an international airline offering superb service for the U.S. business executive.
Through the development of an aggressive communications strategy targeting key American opinion leaders as well as top reporters, editors and producers, and the U.S. movie industry, we helped change the company’s image among affluent U.S. business and consumer audiences.
Our efforts, we were told, were instrumental in increasing Air France’s U.S. revenue 45% and maintaining a 53% market share despite greatly increased competition.
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